Is Your Business Digitally Ready for Social Media?

Why is digital fitness important to your company? The digital fitness of an organization reflects its ability to adapt and succeed in a new world of emerging foreign economies, enhance real-time information into organizational work-flows, and focus business goals on achieving internal and external customer satisfaction. Your digital fitness points to the maneuverability and portability [...]

20 Outcomes From PROPER Social Media Usage.

courtesy GlennPeb   How do you know your social media team is producing?

Are you seeking a list of social media outcomes pointing to success in your social media interactions? Ever since last year, this social media specialist  keeps running into managers and employees from all walks of life still trying to create and understand simple Return-on-Investment (ROI) for social media and social networking interactions. Social media ROI [...]

5 Ways to Integrate Social Media Into First B2B Response!

courtesy stock.xchng- Are you serving B2B customers with social media?

We are almost finished with January 2011. More and more social media articles are now starting to concentrate on the complexities of engaging with B2B in on-line environments. B2B (business-to-business) focuses on selling goods or expertise from one business to another business. In the past, B2B success was determined by a proven track record of quality [...]

Are You Really Talking To People? Do you engage?

Are your really conversing with people in your daily or weekly social media activities? What kind of interactions are you conducting…message, text, video, commentary, sharing, re-tweeting, podcasting? Each is unique. Each should be tied to your goals and outcomes! Frequently with beginners and experienced social media participants, we forget to KEEP THE CONVERSATIONS GOING! We [...]

Does your website have mannequins or a sales consultants?

Judy Samson

As a market consultant, I  specialize in  figuring out why people make buying decisions.  When I go through the mall, I like to look at the shops through the eyes of a marketing consultant.  Although a good looking window display might catch my eye, the places that capture my money are typically those that help [...]