Almost no product or service appeals to everyone. It’s easier to sell to prospects and customers, if you customize your communications with them. By using data about your audience, you can direct visitors to different pages or serve them different advertisements that will better resonate with them. This provides the customer with information that may [...]
Every week, some of my favorite marketing geeks over at Marketing Sherpa collect benchmark data from other marketing pros and put it together in a useful chart. This week, they put a spotlight on the challenges that business to business (B2B) marketers face. If you look down at the chart, you’ll see that generating leads [...]
Have you ever overheard a group of marketing geeks chit-chatting in the break room? Chances are they’re using crazy sounding phrases like this: “We have to move the copy above the fold in order to increase conversion rates.” Translation: We have to move the text on our website up into the area that is visible [...]
As the owner of Aldeia Marketing, I’m always on the lookout for exceptional marketing talent that can extend our capabilities and bring value to our clients. But this is harder than it looks – even in this economy! Strong experience and mad marketing skills are not enough. My clients need people who create sustainable marketing [...]
Most small companies first enter the global marketplace by accident. They get a call from someone in Mexico who needs to buy some equipment from them or someone from England orders your e-book online. In this stage of the game, the company isn’t focusing any of it’s marketing efforts overseas. Customers just stumble upon their [...]
