Most small companies first enter the global marketplace by accident. They get a call from someone in Mexico who needs to buy some equipment from them or someone from England orders your e-book online. In this stage of the game, the company isn’t focusing any of it’s marketing efforts overseas. Customers just stumble upon their [...]
Going into foreign markets can be risky business and the economic crisis has left many businesses risk adverse. However, this is the perfect time for smart companies to look at global marketing and international expansion. Here’s why: Expanding Internet Users One of the biggest propellers of current international trade is the internet. It has greatly [...]
