Going GlobalMany businesses dream of taking their products and services to the global marketplace. The fantasy of going global starts with setting up a website and magically having people from all over the world buying up your products and services. In this dream, there are never any cultural mis-understandings, shipments always arrive on time, and although you don't spend any extra resources on marketing and support, customers buy from you business in droves! The reality of going global is not quite so smooth or pretty. Leaving your home market means putting aside half of your existing ideas about marketing to your customers and learn how to speak to the needs of your new prospects. You will also have to navigate import/export laws, understand foreign market conditions, setup a distribution model, handle translation and localization, guard against political instability, and watch out for currency fluctuations. Are you terrified yet? Don't be! Now-a-days, taking your offerings to the world stage is easier than ever! But why go through all the effort - other than the obvious additional profits to be made? Click on the following links to learn more about global marketing:
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