Global Guerrilla Marketing

What is Guerrilla Marketing?

Since the first Guerrilla Marketing book came out in 1984, there has been a lot of talk about the subject. It is no wonder, as the Guerrilla Marketing series of books is the best selling marketing series of all time! Over 14 million books have been sold! The series includes 35 volumes in 42 different languages. So why is it so successful? Because the tools and techniques work. So much so that they are taught in several MBA programs throughout the world. But I am getting ahead of myself.

Guerrilla Marketing is a term coined by author Jay Conrad Levinson to refer to low-cost, high impact marketing methods. On his website , he defines guerrilla marketing as "a body of unconventional ways of pursuing conventional goals. It is a proven method of achieving profits with minimum money." Jay originally wrote Guerrilla Marketing to give small businesses tools and techniques to compete against larger and better funded marketing programs of major corporations. The series is well know for giving readers specific and actionable steps and information, such as 100 Marketing Weapons.

Today, guerrilla marketing is more than just a few books, it is an entire mindset. It is the idea that time, energy, imagination, and information can replace money in marketing programs.

The Global Guerrilla Marketing Coach

In addition to being a co-author of the upcoming book, Global Guerrilla Marketing, Alexa Ronngren, Aldeia's founder, is now a certified Guerrilla Marketing Coach. This program is taught by internet guru, Mitch Meyerson and based on Jay Conrad Levinson's famous system of using inexpensive and creative marketing techniques to grow your business.

Alexa holds a BS in Business Marketing from the University of Phoenix. During her sixteen year career in sales and marketing, Alexa has worked for Fortune 100 companies like Compaq Computer and AIG, along with various small to medium enterprises (SME's). Now she uses her skills, knowledge and training to help the SME sector increase their profits as a marketing and sales consultant and coach.

Alexa gives an international spin to these creative marketing methods. Clients will have the option to receive coaching or consulting in Global Guerrilla Marketing techniques. What's the difference? A coach brings out the best in his client by helping them achieve clarity in defining and meeting their marketing goals. A consultant comes in and solve her client's problems in the here and now.

Do you want to know what a coaching program looks like? Then check out Global Guerrilla Marketing 8 Week BOOST!

No time for coaching? On a very tight budget? Then get "do it yourself" with the Guerrilla Marketing Toolkit.

Still don't know which is best for your situation? Contact us and we will help you figure that out.