Now that I had the site concept well developed and had my product sources lined up, the next challenge was finding a good eCommerce platform. I had looked at platforms in the past to help my clients choose the right features for there businesses, but I had never really used one myself. I do know [...]
There’s been a lot of buzz about inbound marketing lately. Here at Aldeia, we’ve seen the value of attracting qualified leads both internally and for our clients. In most cases, it has been a much more economical and effective way of getting qualified leads into the pipeline, nurturing those leads until they are ready for [...]
We are almost finished with January 2011. More and more social media articles are now starting to concentrate on the complexities of engaging with B2B in on-line environments. B2B (business-to-business) focuses on selling goods or expertise from one business to another business. In the past, B2B success was determined by a proven track record of quality [...]
Have you ever overheard a group of marketing geeks chit-chatting in the break room? Chances are they’re using crazy sounding phrases like this: “We have to move the copy above the fold in order to increase conversion rates.” Translation: We have to move the text on our website up into the area that is visible [...]
