Almost no product or service appeals to everyone. It’s easier to sell to prospects and customers, if you customize your communications with them. By using data about your audience, you can direct visitors to different pages or serve them different advertisements that will better resonate with them. This provides the customer with information that may [...]
There’s been a lot of buzz about inbound marketing lately. Here at Aldeia, we’ve seen the value of attracting qualified leads both internally and for our clients. In most cases, it has been a much more economical and effective way of getting qualified leads into the pipeline, nurturing those leads until they are ready for [...]
We are almost finished with January 2011. More and more social media articles are now starting to concentrate on the complexities of engaging with B2B in on-line environments. B2B (business-to-business) focuses on selling goods or expertise from one business to another business. In the past, B2B success was determined by a proven track record of quality [...]
As a market consultant, I specialize in figuring out why people make buying decisions. When I go through the mall, I like to look at the shops through the eyes of a marketing consultant. Although a good looking window display might catch my eye, the places that capture my money are typically those that help [...]
