Almost no product or service appeals to everyone. It’s easier to sell to prospects and customers, if you customize your communications with them. By using data about your audience, you can direct visitors to different pages or serve them different advertisements that will better resonate with them. This provides the customer with information that may [...]
There’s been a lot of buzz about inbound marketing lately. Here at Aldeia, we’ve seen the value of attracting qualified leads both internally and for our clients. In most cases, it has been a much more economical and effective way of getting qualified leads into the pipeline, nurturing those leads until they are ready for [...]
As a market consultant, I specialize in figuring out why people make buying decisions. When I go through the mall, I like to look at the shops through the eyes of a marketing consultant. Although a good looking window display might catch my eye, the places that capture my money are typically those that help [...]
Every week, some of my favorite marketing geeks over at Marketing Sherpa collect benchmark data from other marketing pros and put it together in a useful chart. This week, they put a spotlight on the challenges that business to business (B2B) marketers face. If you look down at the chart, you’ll see that generating leads [...]
