There’s been a lot of buzz about inbound marketing lately. Here at Aldeia, we’ve seen the value of attracting qualified leads both internally and for our clients. In most cases, it has been a much more economical and effective way of getting qualified leads into the pipeline, nurturing those leads until they are ready for [...]
We are almost finished with January 2011. More and more social media articles are now starting to concentrate on the complexities of engaging with B2B in on-line environments. B2B (business-to-business) focuses on selling goods or expertise from one business to another business. In the past, B2B success was determined by a proven track record of quality [...]
As a market consultant, I specialize in figuring out why people make buying decisions. When I go through the mall, I like to look at the shops through the eyes of a marketing consultant. Although a good looking window display might catch my eye, the places that capture my money are typically those that help [...]
