Most small companies first enter the global marketplace by accident. They get a call from someone in Mexico who needs to buy some equipment from them or someone from England orders your e-book online. In this stage of the game, the company isn’t focusing any of it’s marketing efforts overseas. Customers just stumble upon their [...]
Going into foreign markets can be risky business and the economic crisis has left many businesses risk adverse. However, this is the perfect time for smart companies to look at global marketing and international expansion. Here’s why:
Expanding Internet Users
One of the biggest propellers of current international trade is the internet. It has greatly facilitated [...]
Strategic partnerships are one of the best ways to increase the reach of your products and services. Here are some examples of how smart businesses helped each other out so they both could grow.
Vista Print: A small business bundles their product with another company’s goods and services to create a more robust offering for [...]
Use Firefox to make research easier and faster
As marketing consultants, we spend quite a bit of time doing market research for our clients. Luckily, today there are some excellent FireFox extensions to help us speed up and manage the web portion of our research projects.
Send Tab URLs – When doing marketing research, we [...]
