Get Better Marketing ROI by Dividing Your Target Market into GroupsAlmost no product or service appeals to everyone. It’s easier to sell to prospects and customers, if you customize your communications with them. By using data about your audience, you can direct visitors to different pages or serve them different advertisements that will better resonate [...]
Our analysis of the inbound marketing infographicThere’s been a lot of buzz about inbound marketing lately. Here at Aldeia, we’ve seen the value of attracting qualified leads both internally and for our clients. In most cases, it has been a much more economical and effective way of getting qualified leads into the pipeline, nurturing those [...]
Last Friday, I attended another great webinar from Hubpsot, this time on the Science of Lead Generation. After I tweeted out a few gems from the webinar, a fellow attendee, @SMMykal, asked me what were my favorite resources for marketing webinars. Well, Michael, you remind me a lot of myself when I was starting [...]
