Alexa Ronngren is the founder of Aldeia and has a passion to help small businesses succeed. Her background ranges from large corporations, like Compaq Computers, to helping starts-ups develop their marketing function. She has a BS in Business Marketing and certifications as a Guerrilla Marketing Coach and as a Pricer (from the Professional Pricing Society.) She has lived in nearly a dozen countries and utilizes that experience to provide cultural insight for international marketing and a unique, multi-cultural point of view.
Now that I had the site concept well developed and had my product sources lined up, the next challenge was finding a good eCommerce platform. I had looked at platforms in the past to help my clients choose the right features for there businesses, but I had never really used one myself. I do know [...]
What happens when a marketing geek like me meets extra-ordinary jewelry designers? An eCommerce website, of course! In this ongoing series, I will give you an honest look at what it is taking to build and market Amatyzt from the floor up. So let’s start with the inspiration for this whole idea. My sister Soraya [...]
Almost no product or service appeals to everyone. It’s easier to sell to prospects and customers, if you customize your communications with them. By using data about your audience, you can direct visitors to different pages or serve them different advertisements that will better resonate with them. This provides the customer with information that may [...]
There’s been a lot of buzz about inbound marketing lately. Here at Aldeia, we’ve seen the value of attracting qualified leads both internally and for our clients. In most cases, it has been a much more economical and effective way of getting qualified leads into the pipeline, nurturing those leads until they are ready for [...]
Last Friday, I attended another great webinar from Hubpsot, this time on the Science of Lead Generation. After I tweeted out a few gems from the webinar, a fellow attendee, @SMMykal, asked me what were my favorite resources for marketing webinars. Well, Michael, you remind me a lot of myself when I was starting [...]
