Why is digital fitness important to your company?
The digital fitness of an organization reflects its ability to adapt and succeed in a new world of emerging foreign economies, enhance real-time information into organizational work-flows, and focus business goals on achieving internal and external customer satisfaction. Your digital fitness points to the maneuverability and portability of your company to take on real world challenges including world of mouth or social media issues.
Businesses need to ponder not only the wide array of Internet Marketing and social media tools available, but if their organization will be a great fit to USE these tools. The “fit” you are considering within your business will center around your corporate culture, your employees, and your present sales and customer service management activities.
How do you determine if your company is digitally ready for the New Economy?
Ponder the below as you examine your companies vision statement, business readiness, and organizational profitability.
-Your website was updated within the last 2 years
-Your company uses e-commerce based shopping carts
-Your staff presently uses on-line tools such as feed readers, RSS, or knows how to subscribe to various blogs or social news sites.
-Your business allows employees some leeway in conducting customer service outcomes based on simple guidelines
-Employees and your competitors refer to your company as a leader within the industry.
-Does you business need a brick and mortar marketing environment to sell its goods?
-Your employees know how to reset the digital signatures on their email messages.
-Your corporate culture encourages employees to show initiative and rewards them for conducting business in new ways.
-Your present business model allows for scalable marketing endeavors to be substituted for those not working.
-Your company has a sense of humor and encourages its personality to be marketed within products.
-It takes under 2 months to make successful operational changes within your company?
-Your company is comfortable working within real-time environments.
Some companies will have to prime for the digital readiness while other work environments are dynamic enough to be digitally capable.
Is your business digitally ready for internet marketing and the growing social media industry?